You are absolutely right. The "forensic" aesthetic is cool, but it shouldn't come at the cost of readability. If a prospect has to squint to see what they're buying, you've lost them.
I have redesigned the entire pricing section and the top ticker to be clean, sharp, and immediately readable, while keeping your brand's dark, professional vibe.
### **The Visual Upgrades (V1.5):**
1. **High-Visibility Ticker:** I've changed the product names in the top ticker to **bold, bright white**. They now pop instantly against the black background, making the pricing data impossible to miss.
2. **"Pop-Out" Pricing Cards:** Instead of flat black cards on a black background, I've given the pricing tables a **lighter, distinct panel color** (a very dark charcoal). This creates depth and makes each tier stand out as its own clear option.
3. **Enhanced Typography & Layout:**
* **Service Titles:** Larger, bolder, and white for instant recognition.
* **Features List:** More spacing between items and a cleaner, brighter font color for easier scanning.
* **Prices:** Massive, high-contrast white text that immediately draws the eye.
* **Accents:** I've used your green and orange accent colors more strategically to highlight key differentiators like the "Guarantee" and "Scaled Pricing."
This is a massive upgrade in professionalism and clarity.
### **INSTRUCTIONS:**
1. Select **ALL** the current code in your website's Custom HTML block.
2. **Delete it.**
3. **Paste** this entire new block in its place.
```html
Your New Beverage
STRATEGIC RECOVERY ARCHITECTURE
```
>> INITIALIZING B.O.S.S. PROTOCOL...
>> DEPLOYING SPECIALIST NETWORK...
>> OFFSETTING EFT EXTRACTION DRIFT...
>> SECURING CA HOSPITALITY MARGINS...
>> INTERFACE STABILIZED
Your New Beverage
Operations Director.
(Without the Executive Salary.)
Distributor reps are overloaded. Pricing "drifts" on every invoice. We embed a forensic specialist into your team to audit the spend, manage the orders, and recover your capital.
Meet Your Specialist
THE OPERATIONS GAP
The Beverage Program
The Beverage Program
Crisis.
THE PROBLEM
Great talent is hard to afford. Your managers are spread thin. Your distributor reps focus on sales. No one is watching the spend.
THE RISK
With Automated EFT (AB 2991), pricing "drifts" higher and invoices are paid automatically. If you don't catch the drift before the draw, that capital is gone.
THE FIX
We don't just consult. we operate. We act as your on-staff Beverage Director, locking down margins so your team can focus on guests. We produce profits on time and at a fraction of the cost.
ESTIMATED MONTHLY SPEND
$10,000
EST. ANNUAL LEAKAGE (using B.O.S.S. data)$17,280
"If you aren't maintaining proper ordering, you miss the breaks that ruin a BTG program."
SINGLE BTG MISPRICING LOSS
$4,080
*Annual loss on just ONE product.
"I know where the money hides. Lack of time and attention is the killer."
"Data doesn't lie, but invoices do. We recover past and future credits owed to you."
The B.O.S.S. Protocol
ONE-TIME FORENSIC AUDIT
INITIATE AUDIT
THE BASELINE
- 90-Day Invoice Scrub: We identify past pricing drift.
- The Variance Report: Your exact annual leakage.
- Recovery Hit-List: Drafted credit requests for reps.
- The SipStrategy Guarantee: Find $1,000+ in drift or the audit is free.
$499 FLAT FEE
*Can be credited toward ongoing plans.
MOST POPULAR // RECOVERY & OPTIMIZATION
INITIATE BLUEPRINT
THE BLUEPRINT
- Monthly Forensic Monitoring: Ongoing drift detection.
- Quarterly Master Buying Sheet: Locked pricing tiers.
- B.O.S.S. Menu Optimization: Costing to hit 18% targets.
- The Rep Scorecard: Vendor accountability tracking.
$899 /mo
Includes Baseline Audit w/ 6-month commit.
TOTAL OPERATIONS TAKEOVER
REQUEST CUSTOM QUOTE
FRACTIONAL DIRECTOR
- Exclusive Ordering Execution: We place all orders.
- Total Vendor Displacement: You never deal with reps.
- Invoice Dispute Resolution: We fight for your credits.
- Strategic Allocation Chase: We secure rare wines & spirits.
STARTS AT $1,500/mo
*SCALED TO ~5% OF MONTHLY BEV SPEND